Sales Team Members

Josh Iverson

National Sales Director

Boston / NY
josh@imediasalesteam com

Josh is an accomplished online advertising and new media sales and marketing professional with over 10 years in online media sales. Early in his career he founded ezADit.com, a college newspaper broker, which merged with College Publisher/Y2M (now part of MTV/Viacom). Most recently, Josh managed the online advertising and content sales team at Intellicast.com (The Weather Channel Companies/NBC Universal). At Intellicast.com, Josh's team broke the all-time monthly revenue record 3 out of 6 months (Q3 and Q4). Before Intellicast.com, Josh opened New England for United Online (NASDAQ: UNTD, Classmates.com, NetZero, Juno, FTD Floral) and quickly became the top revenue producer. At Y2M Josh was a top rep and sold the first advertising for Facebook.com and other properties. Josh has earned an MBA in Strategy from Boston University, and a BA in Marketing Communications from Brigham Young University.

Claude Hulet

Sales Director

Los Angeles (South West)
claude@imediasalesteam com

Claude Hulet has been in media for over 20 years with the last seven selling digital. Most recently he was the primary direct ad sales contact for EarthLink's digital ad network. Before that Claude sold online advertising at Cox Interactive Media and digital coupons at Cox Target Media. He was also responsible for new business development CBS Radio National Sales. Claude has strong contacts with key decision-makers at large local, regional and national advertisers, as well as their digital agencies and buying services. He prides himself on developing advertiser relationships based upon his ability to understand and achieve their key marketing goals and increase profitability. Claude has a B.S. in Marketing from California State University Northridge.

Jeffrey Weissner

Sales Director

San Francisco (North West)
jeff@imediasalesteam com

Jeff has worked in media sales for over 25 years, spanning a wide range of companies and roles. He has spent the last 12 years primarily in the Internet start-up milieu based in San Francisco, where he lives with his family. Past online sales positions range from Communities.com, WorldPages.com, Tribe.net, MeeVee, and Space.com to AdBrite. Early in his career Jeff was co-founder of New Times newspaper in Miami (Originally called The Wave and now part of the Village Voice chain) which remains the leading weekly in the market to this day. After making his mark in Miami media, he moved to Los Angeles and was a regional sales director for Hotel & Travel Index and later Ticketmaster, and then an executive with a TV start-up, Network One. Jeff attended Florida State University - College of Business and Miami Palmetto.

Sharon Edlefsen

Sales Director

Salt Lake City (Mountain West/Central)
sharon@imediasalesteam com

Sharon has spent the last ten years selling internet advertising in the conservative Christian and Family Friendly markets. Beginning in 2001 with Meridian Magazine, a small editorial magazine, she was responsible for all ad sales and ad strategies. Sharon was an integral part of a team that built the magazine to over 2 million unique visitors per month. In early 2009 Sharon assisted with the start-up of Precision Ad Network . In 90 days she was able to sign publishers creating an ad inventory of over 600 million monthly ads. In August of 2010 Sharon joined the iMedia Sales Team when iMedia partnered with Precision Ad Network. Her extensive experience working with advertisers over the past ten years qualify her to help clients effectively target their internet advertising . Sharon is a true believer in developing win-win relationships and works efficiently to help her clients achieve their goals and increase their business. Sharon attended Brigham Young University and the University of Utah.

Alison Aller

Sales Director

Boston (East Coast)
alison@imediasalesteam com

Alison has over 18 years of media sales experience, and naturally gravitated toward online advertising sales for the unique benefits this medium offers to a wide range of advertisers. From establishing start-up premium niche sites as essential media buys for clients including Sony and Bose, to driving new advertising revenue for Yahoo.com via behaviorally targeted online campaigns, Alison's dedication and ongoing commitment to her clients' success are second to none. A strategic thinker devoted to creative solutions, Alison maintains a consistent focus on creating a growing base of satisfied advertisers. Alison has a B.A. from Wesleyan University in Middletown, Connecticut.

Stacie Owen

Stacie Owen

Director

New York (East Coast)
stacie@imediasalesteam com

Stacie is a veteran advertising professional with a proven record for developing new business solutions to exceed client’s strategic and marketing goals. Her experience in the Digital space includes working with and developing strong relationships with a number of leading pharmaceutical, retail, CPG, Food, and health/wellness brands such as GSK, Pfizer, IKEA, Macy’s, Colgate, Unilever, Campbell’s, and their respective media agencies.   Before joining iMediaSalesTeam, Stacie worked for Vibrant Media, About.com, Everyday Health, Baby Center, and Grandparents.com, where she was promoted to VP of Sales. Stacie resides in New York City and has a BA from the University of California, Santa Barbara.

Maurice P. Lacson

Maurice P. Lacson

General Manager of iMediaAudiences.com

LOS ANGELES
maurice@imediasalesteam com

Maurice is responsible for initiating and developing strategies to maintain existing partnerships and drive new revenue which includes management of business development, planning, inventory, analytic, delivery, revenue and yield optimization teams while at the same time creating opportunity through ad solutions, network wide yield management, audience segmentation, building new advertising platforms, audience extension, first party data aggregation, cross platform integration, leveraging technology, data, and analytic within iMediaSalesTeam and iMediaAudiences and its represented web publishers. Before joining iMediaSalesTeam Maurice was the Senior Director of Operations at United Online (Classmates.com, NetZero, etc.) and before that he was at ValueClick where we built the Account Managment team scaling the staff from 1 to 50. Maurice has a BA from the Holy Angel University.

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