Sales Team Members

Josh Iverson

National Sales Director

Boston / NY
josh@imediasalesteam com

Josh is an accomplished online advertising and new media sales and marketing professional with over 10 years in online media sales. Early in his career he founded, a college newspaper broker, which merged with College Publisher/Y2M (now part of MTV/Viacom). Most recently, Josh managed the online advertising and content sales team at (The Weather Channel Companies/NBC Universal). At, Josh's team broke the all-time monthly revenue record 3 out of 6 months (Q3 and Q4). Before, Josh opened New England for United Online (NASDAQ: UNTD,, NetZero, Juno, FTD Floral) and quickly became the top revenue producer. At Y2M Josh was a top rep and sold the first advertising for and other properties. Josh has earned an MBA in Strategy from Boston University, and a BA in Marketing Communications from Brigham Young University.

Claude Hulet

Market Manager, Senior Sales Director

Los Angeles (South West)
claude@imediasalesteam com

Claude Hulet has been in media for over 20 years with the last seven selling digital. Most recently he was the primary direct ad sales contact for EarthLink's digital ad network. Before that Claude sold online advertising at Cox Interactive Media and digital coupons at Cox Target Media. He was also responsible for new business development CBS Radio National Sales. Claude has strong contacts with key decision-makers at large local, regional and national advertisers, as well as their digital agencies and buying services. He prides himself on developing advertiser relationships based upon his ability to understand and achieve their key marketing goals and increase profitability. Claude has a B.S. in Marketing from California State University Northridge.

Sharon Edlefsen

Market Manager, Senior Sales Director

Salt Lake City (Mountain West/Central)
sharon@imediasalesteam com

Sharon has spent the last ten years selling internet advertising in the conservative Christian and Family Friendly markets. Beginning in 2001 with Meridian Magazine, a small editorial magazine, she was responsible for all ad sales and ad strategies. Sharon was an integral part of a team that built the magazine to over 2 million unique visitors per month. In early 2009 Sharon assisted with the start-up of Precision Ad Network . In 90 days she was able to sign publishers creating an ad inventory of over 600 million monthly ads. In August of 2010 Sharon joined the iMedia Sales Team when iMedia partnered with Precision Ad Network. Her extensive experience working with advertisers over the past ten years qualify her to help clients effectively target their internet advertising . Sharon is a true believer in developing win-win relationships and works efficiently to help her clients achieve their goals and increase their business. Sharon attended Brigham Young University and the University of Utah.

Jeff Weissner

Jeff Weissner

Market Manager, Senior Sales Director

San Francisco (West Coast)
jeff@imediasalesteam com

Jeff has held a broad range of sales and management roles across the media, marketing and technology landscape, representing a wide variety of organizations (start-up to established, local to national) primarily in advertising, sponsorship and content sales. Helped build print, broadcast and Internet properties by generating operational revenue, and acquired vast aggregate knowledge and professional experience along the way. A hyper-creative, natural evangelist with an entrepreneurial spirit and passion for innovation, who sees reinvention everywhere, and has benefited from exposure to a wide range of sectors and business verticals, including a close-up view of the Internet industry from its infancy. An early (even initial) adopter of new technology, media and devices, possessing a restless imagination for figuring out how things will be shaped on the digital communications frontier (though tends to overuse buzzwords ;-)

Maurice P. Lacson

Maurice P. Lacson

Yield Management and Optimization Specialist, General Manager of Networks.

maurice@imediasalesteam com

Maurice is responsible for initiating and developing strategies to maintain existing partnerships and drive new revenue which includes management of business development, planning, inventory, analytic, delivery, revenue and yield optimization teams while at the same time creating opportunity through ad solutions, network wide yield management, audience segmentation, building new advertising platforms, audience extension, first party data aggregation, cross platform integration, leveraging technology, data, and analytic within iMediaSalesTeam and iMediaAudiences and its represented web publishers. Before joining iMediaSalesTeam Maurice was the Senior Director of Operations at United Online (, NetZero, etc.) and before that he was at ValueClick where we built the Account Managment team scaling the staff from 1 to 50. Maurice has a BA from the Holy Angel University.