Sales Team Members: (East to West National Coverage)
Joshua Iverson, National Sales Director
Boston/NY
josh@imediasalesteam.com
Josh is an accomplished online advertising and new media sales and marketing professional with over 10 years in online media sales. Early in his career he founded ezADit.com, a college newspaper broker, which merged with College Publisher/Y2M (now part of MTV/Viacom). Most recently, Josh managed the online advertising and content sales team at Intellicast.com (The Weather Channel Companies/NBC Universal). At Intellicast.com, Josh's team broke the all-time monthly revenue record 3 out of 6 months (Q3 and Q4). Before Intellicast.com, Josh opened New England for United Online (NASDAQ: UNTD, Classmates.com, NetZero, Juno, FTD Floral) and quickly became the top revenue producer. At Y2M Josh was a top rep and sold the first advertising for Facebook.com and other properties. Josh has earned an MBA in Strategy from Boston University, and a BA in Marketing Communications from Brigham Young University.
Claude Hulet, Sales Director
Los Angeles (South West)
claude@imediasalesteam.com
Claude Hulet has been in media for over 20 years with the last seven selling digital. Most recently he was the primary direct ad sales contact for EarthLink’s digital ad network. Before that Claude sold online advertising at Cox Interactive Media and digital coupons at Cox Target Media. He was also responsible for new business development CBS Radio National Sales. Claude has strong contacts with key decision-makers at large local, regional and national advertisers, as well as their digital agencies and buying services. He prides himself on developing advertiser relationships based upon his ability to understand and achieve their key marketing goals and increase profitability. Claude has a B.S. in Marketing from California State University Northridge.
Jeffrey Weissner, Sales Director
San Franisco (North West)
jeff@imediasalesteam.com
Jeff has worked in media sales for over 25 years, spanning a wide range of companies and roles. He has spent the last 12 years primarily in the Internet start-up milieu based in San Francisco, where he lives with his family. Past online sales positions range from Communities.com, WorldPages.com, Tribe.net, MeeVee, and Space.com to AdBrite. Early in his career Jeff was co-founder of New Times newspaper in Miami (Originally called The Wave and now part of the Village Voice chain) which remains the leading weekly in the market to this day. After making his mark in Miami media, he moved to Los Angeles and was a regional sales director for Hotel & Travel Index and later Ticketmaster, and then an executive with a TV start-up, Network One. Jeff attended Florida State University - College of Business and Miami Palmetto.
Sharon Edlefsen, Sales Director
Salt Lake City (Mountain West/Central)
Sharon@imediasalesteam.com
Sharon has spent the last ten years selling internet advertising in the conservative Christian and Family Friendly markets. Beginning in 2001 with Meridian Magazine, a small editorial magazine, she was responsible for all ad sales and ad strategies. Sharon was an integral part of a team that built the magazine to over 2 million unique visitors per month. In early 2009 Sharon assisted with the start-up of Precision Ad Network . In 90 days she was able to sign publishers creating an ad inventory of over 600 million monthly ads. In August of 2010 Sharon joined the iMedia Sales Team when iMedia partnered with Precision Ad Network. Her extensive experience working with advertisers over the past ten years qualify her to help clients effectively target their internet advertising . Sharon is a true believer in developing win-win relationships and works efficiently to help her clients achieve their goals and increase their business. Sharon attended Brigham Young University and the University of Utah.
Alison Aller, Sales Director
Boston (East Coast)
Alison@imediasalesteam.com
Alison has over 18 years of media sales experience, and naturally gravitated toward online advertising sales for the unique benefits this medium offers to a wide range of advertisers. From establishing start-up premium niche sites as essential media buys for clients including Sony and Bose, to driving new advertising revenue for Yahoo.com via behaviorally targeted online campaigns, Alison’s dedication and ongoing commitment to her clients’ success are second to none. A strategic thinker devoted to creative solutions, Alison maintains a consistent focus on creating a growing base of satisfied advertisers. Alison has a B.A. from Wesleyan University in Middletown, Connecticut.
Mark VanOsdol, Sales Director
Detroit (East Coast)
Mark@imediasalesteam.com
Mark has a track record of establishing alliances, negotiating win-win contracts and driving growth with clients and ad agencies in diverse industries. Mark has relationships and contacts at agencies and clients of all sizes including General Motors, Ford and Chrysler and their agencies. Additionally, Mark has relationships with agencies and clients throughout the region including Doner, Campbell-Ewald, Empower Media Marketing, American Greetings, Insurance.com, American Laser Centers, Nationwide Insurance, KeyBank, Progressive Insurance, LavaLife, Mate1, Brown-Forman and others. Mark has a BA from the University of Michigan.