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by Admin User
Planning for the Summer Surge
April 28, 2021 in Uncategorized
An Advertising Roadmap for the Return to Normal
Communities and consumers are preparing for a ‘return to normal’ as summer months draw closer. This creates a huge opportunity for businesses to get in front of consumers while they are planning what they do and where they spend their time and money. As Harvard Business Review states, “We want to resume the activities we love, make progress, achieve our goals, and not let the pandemic prevent us from living our lives. Spending is a part of that.
Phase 1: March-May
This period is likely before the country opens up at large and before the larger overall COVID restrictions are lifted. We expect advertisers to let people know they’re open, what they’re doing
during the reopening period, and why someone should shop at their store.
Phase 2: May & June
With rampant vaccine rollout, May and June are expected to be a re-opening period for the majority of communities, producing a flood of foot traffic and a surge in spending. It’s a critical time for advertisers to give customers inspiration and offers. Businesses should differentiate themselves from their competitors during this time, providing a unique selling proposition. Aggressive offers and messages of perseverance over the pandemic are expected to stimulate spending. “Money will start to flow like lifeblood through the economy,” HBR asserts.
Phase 3: July – September
July through September, it’s expected everything will be widely open. It’s time for businesses to continue advertising their differentiators, convert customers, close sales, track results and take advantage of the recovery. By now, advertisers who have been branding themselves since spring will be in the best position to optimize their efforts for the late summer and fall, activating new customer loyalty strategies and working on their Q4 planning.
Best Practices
Leverage these tactics to reach potential customers
Phase 1
Advertise in March through mid-May while consumers are making decisions on where they will go and what they will do this spring and summer. The last 12 months have changed the way consumers interact with businesses and do their shopping. Let consumers know how to do business with you in this Phase and begin branding yourself to ensure you are top-of-mind throughout the spring and summer. This includes everything from what safety precautions you are taking to whether you have new hours, offerings, or ways of doing business. Keep your website and communication channels up to date on these changes. Consider stepping up your Local SEO efforts to gain visibility and installing a Chat Bot on your website to increase communication. Start targeting your best customers with programmatic display ads, branding your business and engaging your audience. Think about your customer’s comfort level and be clear on the best way to buy from your business.
Whether it’s getting a quote online, using a new e-commerce portal, drive-up or pick-up options, in-store caps on customers, or contactless interactions, make buying easy and advertise it often. Experts advise businesses to associate their brand with positive associations like perseverance, socialization, exploration, and celebration. Post-COVID, consumers are looking for the ‘win’ in the year-long
pandemic they’ve persevered through.
Phase 2
Differentiate your business in May and June. Tell customers why they should do business with you over the competition. What unique product or service do you offer? Do you have better customer service than your competition, a more customized approach, or a health-conscience shopping experience? A few great stats to consider:
- 67% of customers are willing to pay more for better customer service,
according to the International Council of Shopping Centers. - One in 5 customers seek customized products or services and will pay 20%
more for them. - Consumers are more likely to do business with companies who advertise h
they are protecting the health and safety of customers and employees.
Programmatic advertising is a great way to reach a customized audience interested in your product or service, as well as those in various stages of reemergence from COVID. Geo-fencing your competitor’s locations and nearby neighborhoods to conquest new customers is a must-have in your marketing
plan to ensure you are reaching your full market.
Phase 3
Create conversion opportunities. July through September is a period where everything will likely be open. It’s time to convert, close sales, track results, and take advantage of the recovery and stimulus.
Offer promotions and sales targeting current customers, competitors’ customers and your local neighborhood to ensure you’re maximizing your reach. Advertising experts advise brands to skip the platitudes and focus on recovery and resilience to help consumers spend or indulge in new products or services. Brands should also focus on affordable, value-packed products and services. Your digital ad mix should target those ready to buy your product with programmatic display while you continue conquesting and retargeting ads to drive results. If you followed this plan for spring and early summer, leads and sales should be keeping your business busy by now.
Targeting
Don’t take your customer base for granted. COVID has shaken customer loyalty to the core. The majority of customers experienced disruptions, tested new brands and encountered obstacles when buying over the last year. Make sure you are advertising to your Top 3:
- Past customers who want to know how and what you are doing.
- Nearby customers who want to support their local businesses.
- Look alikes of your best customers, down to their demos, behaviors, where they shop and what they are interested in.
Recommended Products
To set up your marketing mix for optimal results, there are 5 key strategies EVERY business should include:
Local SEO
Have you ever looked up a business online only to discover the information, hours or offerings were incorrect? Make sure that doesn’t happen to you and invest in optimizing your Google My Business Page for maximum traffic and results.
A ChatBot
63% of customers prefer messaging an online chatbot to communicate with a business or brand, according to G2Crowd. This allows your business to deliver prompt responses and capture leads.
Programmatic Display
Programmatic display is the best way to reach customers interested in your product or service, track their engagement and optimize for results.
Retargeting
Retargeting ads should include reasons to come back to your site and buy.
Device ID
Target your past customers, your neighborhood, and competitor customers alike through Device ID/geofencing options to ensure you are in front of the most relevant audience and tracking foot traffic or sales throughout your campaign.
Messaging
Experts advise businesses to associate their brand with positive associations like perseverance, socialization, exploration, and celebration. PostCOVID, consumers are looking for the ‘win’ in the
year-long pandemic they’ve persevered through.
Deals and Offers
Many industries are heavily offer-driven. Consider highlighting promotions or discounts to drive purchases in your messaging.
Showcase Value
Now more than ever potential customers are making decisions based on reputation and value. Focus messaging on differentiators, years in business, customer service, customer testimonials, and similar information.
Highlight Safety
Communicate how your business and staff are adhering to local guidelines while continuing to provide a service or product. Promote the different ways to interact with your business (online order, curbside pick up, appointments, etc.).
Case Study
Online Retailer
This retailer’s campaign saw an 18x return on investment leveraging Display.
Objective
The client’s main campaign goal was to increase the number of online orders for
multiple product lines.
Challenge
The biggest challenge the client had been facing was the ability to track revenue for previous advertising efforts. We recommended running a Display campaign on our network. Prospective
customers were targeted based on a custom list of zip codes in the local market, as well as interests exhibited in the products sold by the retailer.
Results
Over the five-month campaign, we served over 570,000 impressions with 433 clicks achieving a .08 click-through rate (CTR). We also recorded 1,074 post-impression conversions (.19% conversion rate) and tracked over $150,615 in revenue based on pixels implemented on the client’s conversion URLs. This gained revenue indicates an estimated 18x return-on-investment (ROI)!
by Admin User
by Admin User
Don’t Pay More Than $510 Per Month On Social Media Unless You Have This…
March 4, 2021 in Uncategorized
If you think Social Media is important enough for you to need Facebook, Instagram, or Pinterest, you need to read this.
In order for social media to work, you need to have 5 working departments.
- Front Desk
Your social media presence needs to help your business run. Having an assistant help you manage your social presence is like maintaining the front desk.
Think about how this assistant responds to your customer’s questions, good or bad reviews, or needs that you can immediately promote or respond to quickly in a timely manner.
Having all social media platforms work efficiently is the job of your Social Media Manager at your front desk 24/7.
Keep your business running by being open at all times online.
- Quality Control: (aka Your Online Reputation)
Your reputation nowadays can go viral and the next thing you know, your business can be on the local news. This can either have an amazing or ultra-damaging effect. You decide.
If companies have QC (Quality Control) departments, welcome to the new QC department: your Social Media Manager. Your SMM should have the skills to properly monitor reviews as well as a customer service supervisor.
Let’s face it. Consumers love to share their piece of mind on what they thought their experience was, either it was too fast, too slow, not enough, and did-it-meet-their-immediate-gratification-today? Not only is technology moving at warp speed but so is the expectancy of your customer which is vital to understand in today’s digital commerce.
1. Who answers your phones?
2. How long are they waiting on hold to be serviced?
3. Was the person on the phone courteous and helpful?
4. Did they meet the caller’s expectations?
This is just for starters on how your Social Media Manager can address upper management on what needs to be done. What is your SMM reporting to upper management on what needs to be improved? And fast?
- Marketing Department
Engage your followers, (aka your target audience). If you’re advertising, what is your cost per sale? Once you make the sale, what is your customer retention rate?
Are you connecting with your customers on social platforms? Do you have templates to easily post and respond quickly within a day or two? What are people most likely talking about that would be helpful to know how to navigate your business more efficiently?
If you’re not engaging with your followers, guess what? Your competition is. Social media is a fabulous way for your competition to connect with your prospects while they are commenting on Facebook as they are looking for leads. Your leads.
Yesterday, a customer’s engagement would be just between you and them. Now, it’s you, them, and Facebook. Make sure not to lose customers to your competition this way.
Your competition that does so well on Facebook that you want to emulate are 1) paying attention to their QC by providing excellent service 2) offering them what their pain points are with your business, 3) acquiring your customers.
- Lead Gen
Generate leads using Social Media. It’s amazing how LinkedIn has now offered businesses a way to attract and attain leads on their website. How genius! Well, are you watching?
If your Social Media Manager is not offering you leads, why aren’t they? Why not have your SMM generate digital and social leads? Leads should come from all over the internet and a way to find them is digitally (online) and socially.
- Analytics Department
Improve your digital presence to improve your sell-through rate. It’s no wonder how tech giants have grown their sell-through rate by taking the demand of their online presence. It’s what makes a local company national and a national company global.
Even if you want to stay local, you will have to manage your online presence just to stay afloat because the global competitor is already an expert at reaching for your customers. (I can show you how this is done too.)
Businesses big and small have a huge advantage like never before. The key is in understanding how to sift through all this data. (Oh, and we haven’t talked about data too.)
And this is just the management part of it. This doesn’t cover making sure that your target customer is seeing what your SMM is posting.
What if you need your SMM to be an expert at QC, Customer Service, Analytics, Lead Generation, Marketing Strategy and Analytics? Aren’t all these usually separate departments within a company with a well-qualified manager or at the very least a supervisor in each department?
Why are you leaving it up to an intern to handle all of this for 20 hours a week for $25/hour?
Because you can.
Feel free to give me a call and I’d be happy to show you how your business is doing on social media. We can easily see the analytics using a Pro Marketing Platform or we can use yours.
You do have a platform, do you?
by Admin User
iMediaAudiences Sees Record Level of Traffic on News Sites: IAB Study Shows Brands Should Advertise on News
October 15, 2020 in Uncategorized
iMediaAudiences Sees Record Level of Traffic and Engagement on News Sites: IAB study shows consumers appreciate brands more when they advertise in the news.
HARVARD, MA, USA, October 14, 2020 /EINPresswire.com/ — iMediaAudiences Sees Record Level of Traffic and Engagement on News Sites: IAB study shows consumers appreciate brands more when they advertise in the news.
iMediaAudiences, which represents the largest online national news affiliate network and is a leader in outsourced digital media sales and ad operations, has long held that advertising on local news helps brands gain credibility with both new and current clients, something a recent study by IAB in collaboration with Magid Research seems to affirm.
“iMedia has been representing digital news websites for over 10 years and we have never seen the level of reader, brand, and media engagement that we do today.” said iMedia President and Founder, Josh Iverson. See Youtube Video Here.
“Online news is the new portal. Companies large and small should know that their customers are waking up and checking the news and they are going to sleep at night checking on the news,” Iverson continued. “There is a reason why Apple, Google, Facebook, and Snap are all investing heavily in traditional news media. iMediaAudiences can target sports content, home improvement any keywords and any audience base for our advertisers, but we have seen such amazing traffic from our leading news media clients, and now we know that advertisers who advertise tastefully on news can win some of that trust.”
It’s an advantageous time for direct advertisers and programmatic advertisers to work with iMedia to access the Infolinks news partner sites.”
CEO Bob Regular of Infolinks, an ad tech company that has 25,000 plus partner sites and over 2000 news sites, says “All key advertiser metrics are up. Ad visibility is up to 86%, ad engagement is at an all-time high. It’s an advantageous time for direct advertisers and programmatic advertisers to work with iMedia to access the Infolinks news partner sites.”
The study found that “advertising in the news is brand safe, increases trust, and drives consumers to take action.” according to a summary on the IAB website.
According to the study, consumers find brands that advertise in the news:
• 49% relevant to them
• 47% customer-focused
• 46% high quality
Consumers seeing brand advertisements on their favorite news outlets also:
• 45% are more likely to visit the brand’s website
• 43% would consider buying from the brand
• 39% are comfortable recommending the brand
On average, the study found that consumers follow 4 news sources and 7 in 10 consumers saw their news sources as trustworthy.
“Never has trusted news been more important in our society.” said David Cohen, Chief Executive Officer of study co-sponsor IAB. “While historically some brands have avoided news due to negative association concerns, the study found those concerns were unfounded.”
Today, iMediaAudiences reaches more news outlets in terms of sites than any other media entity. The company can help a local service provider, such as a doctor or lawyer, reach consumers in their local market by being on local news sites available through iMedia partnerships with CNN Newsource and Infolinks.
About iMediaAudiences:
iMediaAudiences.com offers premium media ad sales and ad operations outsourcing services to build brands, drive revenue, optimize ad ops, and provide end to end managed advertising and revenue services from campaign quality and success management to reporting and billing reconciliation. Our media clients include CNN Newsource, ThisOldHouse, Infolinks, and more. iMediaAudiences is a DBA of Iverson Media and Communications LLC. iMediaSalesTeam.com is #1 Platform for media sales pros representing major media firms and providing brands direct access to premium audiences. ReptideMedia.com is the #1 Platform for small businesses, podcasters, and others who need a dedicated marketing and social assistant who can easily plug into a top marketing and social media platforms.
MORE about iMediaAudiences.com Media Clients: https://imediaaudiences.com/media/
VIDEO FROM JOSHUA IVERSON regarding his thoughts on the IAB study: https://youtu.be/wbTVXtI1LmM
CONTACT INFO:
https://imediaaudiences.com/contact/
PR MANAGER
assistant@imediaaudiences.com 617-383-9900
Joshua Iverson
iMediaAudiences
+1 617-383-9900
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn
iMediaAudiences Sees Record Level of Traffic on News Sites: IAB study shows brands win trust when they advertise
by Admin User
iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board
October 6, 2020 in Uncategorized
HARVARD, Mass., Sept. 30, 2020 (SEND2PRESS NEWSWIRE) — iMediaAudiences (iMA) announces the appointment of Ad Operations Expert Advisory Board members: Tami DeLeeuw, Senior Manager of Advertising Operations at Ancestry.com Operations Inc. and Lee Pallotta, VP of Ad Operations at Monster Worldwide, Inc.
Expert advisory board members provide industry expertise to ensure iMA remains on the cutting edge of ad operations and managed services and offer solutions for top websites and media clients. iMA President and Founder, Josh Iverson, referred to DeLeeuw, and Pallotta as “ad ops all-stars who we are very fortunate to have on our advisory team.”
He added, “Their input and unique perspectives will be an invaluable contribution in shaping the ad ops services we offer to help media companies be more productive with less through outsourcing and automation. As executives of companies leading in their respective spaces, iMA Ad Operations Expert Advisory Board members will ask us tough questions and represent the voice of the customer to ensure our service offer is lockstep with the solutions clients are seeking.”
Board member Lee Pallotta brings over 15 years of experience in online publisher advertising to iMA. He has previously directed key ad tech transitions and global ad server migrations and currently manages day-to-day media operations across Monster.com, Military.com, Fastweb.com and FinAid.org.
When asked about his new board position at iMA, Pallotta was excited, noting, “I look forward to helping iMedia continue to build its services in the ad sales and ad operations spaces, at a time when online advertising is evolving in an unprecedented manner. I see great opportunity for advertisers, publishers, and ad tech partners to develop their businesses in response to this changing landscape, and I am happy to provide my perspective to iMedia as a member of their Expert Advisory Board.”
Board member Tami DeLeeuw brings over 14 years of advertising operations expertise to iMA as well as her experience from her current role managing ad ops for several owned publishers and ad platforms at Ancestry.com. Her previous work with iMA and her personal experience in keeping up with industry trends fueled her excitement “to be a part of what iMedia is building.” Said DeLeeuw, “I’ve worked with iMedia for a long time and have appreciated their team’s efforts to meet my needs over the years with the media brands I’ve ran ad operations and digital marketing for. I’ve attended so many conferences and seen a lot and enterprise publishers really need help to stay on top of what’s next.”
About iMediaAudiences:
iMediaAudiences.com offers premium media ad sales and ad operations outsourcing services to build brands, drive revenue, optimize ad ops, and provide end to end managed advertising and revenue services from campaign quality and success management to reporting and billing reconciliation. Our media clients include CNN Newsource, ThisOldHouse, Infolinks, and more. iMediaAudiences is a DBA of Iverson Media and Communications LLC. iMediaSalesTeam.com is #1 Platform for media sales pros representing major media firms and providing brands direct access to premium audiences. ReptideMedia.com is the #1 Platform for small businesses, podcasters, and others who need a dedicated marketing and social assistant who can easily plug into a top marketing and social media platforms.
MORE about iMediaAudiences.com services: https://imediaaudiences.com/managedsolutions/
FULL BIOS on iMediaAudiences.com Ad Op Expert Advisory Board Members
https://imediaaudiences.com/ad-operations-advisory-board/
VIDEO FROM JOSHUA IVERSON welcoming new board members: https://youtu.be/qbu8xnbs10M
CONTACT INFO:
https://imediaaudiences.com/contact/
PR MANAGER, ASSISTANT MANAGER
assistant@imediaaudiences.com 617-383-9900
*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0930s2p-imediaaudiences-300dpi.jpg
*Caption: iMediaAudiences established the Ad Operations Expert Advisory Board to better services our ad operations clients.
by Admin User
Looking Back At The Early Days Of Facebook
August 29, 2013 in Uncategorized
Joshua Iverson has a long history in the online advertising industry. And “Why One Of Facebook’s Earliest Ad Sales Guys Decided Not To Join The Company,” details his early influence on a then new start up called TheFacebook. Joshua recounts his interaction with Facebook senior leaders including Mark Zuckerberg and Eduardo Saverin. Fortunately, for iMediaSalesTeam’s current partners Josh missed the Facebook IPO and is not currently sitting on a yacht sipping his yerba mate. Josh and the rest of the team remain anxiously engaged in working creatively with new advertisers and building strong ad programs that will drive revenue for partner web properties. Who knows? iMediaSalesTeam and Reptide Media might just get to represent the next Facebook.View Article Here.
by Admin User
Inside Facebook’s Earliest Ad Deals
August 28, 2013 in Uncategorized
“Inside Facebook’s Earliest Ad Deals” documents how one of today’s most successful sites started earning ad revenue. It details how iMediaSalesTeam’s own, Joshua Iverson, had a hand in the early days selling Facebook advertising to savvy marketers. This look back proves that online advertising is a fast moving animal. When Joshua was trying to figure out how to sell Facebook back in 2004 he was covering new territory, there were no slam-dunks, ultimately success came from solid publisher and advertiser collaboration. And this drive for collaboration between publishers and advertisers is still evident today where Joshua and his colleagues at iMediaSalesTeam and Reptide Media work diligently to deliver advertising solutions that exceed expectations. View Article Here.
by Admin User
Joshua Iverson Raising Money For Jumpstart
February 22, 2013 in Uncategorized
MediaSalesTeam’s Founder, Joshua Iverson, will be running in the 2013 Boston Marathon and he’ll be putting his hard work to good use. He is raising money for iMediaSalesTeam’s 2013 official charity, Jumpstart. Jumpstart’s mission is to ensure that every child in America enters school prepared to succeed. Every year, Jumpstart recruits and trains thousands of college students and community volunteers, called Corps members, to work with preschool children in low-income neighborhoods. Throughout the school year, Corps members dedicate several hours each week with their partner children to implement Jumpstart’s proven curriculum and develop the language, literacy, and social skills these children need to succeed in school and in life. To learn more about Jumpstart or to donate click here.
by Admin User
New Nielsen Report Declares Boomers The Most Valuable Generation
July 18, 2012 in Uncategorized
The Boomer Generation is 80 million strong and has always had the distinction as the largest generation in US history. And they dominated marketers’ mindsets as they matured. But as the Boomers have aged and are moving beyond the coveted 18-49 category, marketers have stopped focusing on them. Which this report points out is probably not wise. The reality is Boomers are too valuable to ignore.
The Simple Math
- 44% of US Adult Population (80 million)
- As they join the 50+ segment it is reaching 100 million consumers.
- Between now and 2030, the 18-49 segment is expected to grow +12%, while the 50+ segment will expand +34%.
The report highlights “the facts that demonstrate that Boomers have the most and spend the most, that they are more tech savvy and more marketing-friendly than believed, but most importantly, that their business is winnable and losable. They are a much more sensitive and dynamic cohort than most realize.”
Boomers Value
In the next five years, Boomers are set to control 70 percent of the disposable income in the U.S. What’s more, they stand to inherit $15 trillion in the next 20 years. And Boomers dominate 119 of 123 consumer packaged goods categories (94%). They spend close to 50% of all CPG dollars, yet it is estimated that less than 5% of advertising dollars are targeted to adults 35-64.
- 63% of Boomer HH Have At Least 1 Person Working
- 49% of Total CPG Sales ($230 Billion)
- Boomers spend close to $90 billion per year on cars
- Boomers are 40% of Customers Paying For Wireless
- Boomers are 41% of Customers Purchasing Apple Computers
Boomers Are Into Technology
Boomers represent one-third of all online and social media users. Close to another third of them – 29 million – say that they are heavy users of the Internet with over 8 million of them spending 20+ hours a week online.
- 33% of all Social Media & Twitter
- 53% of Boomers are on Facebook
- 33% Are Heavy Internet Users
- 33% Shop Online
Media Usage
Beyond their traditional love of television, it is the Boomers’ increasing presence of free time that is driving their heavy media consumption. They are consumers who consume media because they like to and they can.
Television viewership increases with age, and the Boomers remain one of the medium’s top viewing groups. On average, they spend 174 hours a month watching television, second only to the Traditionalists 65+ who log 205 hours of viewing per month.
by Admin User
Highlights From The Spring 2012 Student Monitor Lifestyle And Media Report
March 10, 2012 in Uncategorized
Twice per year the Student Monitor publishes its Lifestyle & Media Report. The report details what college students are watching, reading and listening to.
Overall the report indicates yet again that college students are active consumers, with the interest, resources and mobility to shop for a wide variety of products and services. And the Spring 2012 study found that compared to last year college students have more money to spend. There were increases found for monthly discretionary spending (up 15% to $225), annual personal earnings (also up 15% to $4,809) and of the 50% that receive money from home also had an increase (up 19% to $315 per month). 9% are employed full time and almost half (46%) are employed part time.
The majority are studying Business (11%), followed by Engineering (7%), Health Professions (7%), Biology (6%), Education (5%) and Psychology (5%) continue to be the most common majors. One in four believe they will need more than four years to complete their undergraduate degree.
College Students spend a lot of time using technology – computers and cell phones are a campus staple. They do still find time to watch TV with Comedy Central, ABC, ESPN, FOX and MTV as the students’ favorite networks. But the majority are not watching their favorite TV shows on a TV set, as less than half (40%) of the time spent watching television is spent watching with a traditional TV set.
Media habits:
- Less than half the time spent watching television is spent watching with a TV set (40%, down from 45% last year) and 56% are at least “Somewhat interested” in watching television exclusively online
- Comedy Central, ABC, ESPN, FOX and MTV are students’ favorite networks (Family Guy, How I Met Your Mother, Jersey Shore, The Big Bang Theory, Walking Dead and ESPN SportsCenter are the most watched programs)
- Cosmo, People, SI Vogue and ESPN The Magazine are students “best read” titles
The impact of technology:
- 95% own a mobile phone. 64% (up from 54%) of owners own a Smartphone
- 27%, up from 16% last year own an iPhone). 28% plan to purchase a new mobile and 43% of these plan to purchase an iPhone
- 96% own a computer (88% a laptop, 19% a desktop, 10% a tablet and 4% a netbook)
- Among computer owners 85% use a laptop most often
- More students use an Apple computer than any other brand
- 11% (including 15% of Juniors) plan to buy a new computer in the next 12 months
Most commonly visited sites:
- Zinch
- Amazon
- Yahoo
- Craig’s List
The five most commonly reported past week’s activities include;
- Sent text
- Logged onto a social network
- Ate fast food off campus
- Drank bottled water
- Used a mobile phone to take/send a photo
Students as consumers:
- 82% report “Once I find a brand I like, I don’t try new ones” and more than four in ten (42%) report “I like to buy the newest/latest version of a product
- Fewer than a third of students (31%) agree with the statement “If I were purchasing a new vehicle, I would purchase a Chrysler, Ford or General Motors vehicle”
- In a typical month at school 34% make a purchase at an off campus bookstore, 44% at an on campus bookstore, 70% at an off campus convenience store, 54% in a department store, 81% at a fast food restaurant and 71% at a gas station
- 27% have a credit card in their own name (18% VISA, 8% MasterCard, 3% Discover and 2% American Express). Chase issues 19% of all students’ VISA and MasterCards, Back of America 17% and Wells Fargo 15%
- When asked what they expect to be doing immediately following graduation, 50% expect to be employed full-time following graduation (only 2% expect to be unemployed)
